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Altogether, Disney plans to have five playsets available at the launch of Infinity: The Lone Ranger, Cars 2, Monsters University, The Incredibles, and Pirates of the Caribbean. That Jerry Bruckheimer action flick will create a ton of awareness, and The Lone Ranger playset will ride that slipstream when it debuts with Infinity. The entertainment giant is launching a remake of The Lone Ranger the film debuts July 3. Where Disney hopes to differentiate itself is by periodically adding new “playsets,” or a new six- to 10-hour game, based on big Disney brands. You put a the game disc in your home console (like an Xbox 360 or a Wii U), but you can modify the character and the environment by putting a different toy on top of a reader platform that plugs into the system.

Disney hopes to compete by launching a similar game concept.

The Infinity platform combines toys and video games in a single “transmedia” entertainment platform, much like the Skylanders figures that have become a billion-dollar business in the past couple of years.

Download disney infinity lone ranger for free